purchases on the Internet knows no crisis. In 2008 it will exceed 6 billion € an increase over 2007 by more than 20% . Turnover this year will reach even higher, at 7 billion if we include the purchase of Italian foreign sites. To use the Web to learn about products and services today are about 18 million Italians.
These are the main data presented in a study conducted by the Centre Netcomm Polytechnic-School of Management of Milan, which was presented at a conference on e-commerce.
The gap between the number of Internet surfers (18 million) and online shoppers (6 million) also marks the perimeter of potential growth of electronic commerce in Italy. The
fashion marks the highest growth with a leap of 43% to 250 million in sales. The tourism, which accounts for 56% of the sector, an increase of 28% reaches the quota of 3.4 billion. As for
services, the sector has risen to 70% of online sales. Among other things, excluding sales of products Computer and electronic products, accounting for 9%, the remaining sectors represent less than 5% of total sales.
"Even without any major upheavals over 2007," note the experts "there is a slight reversal in the distribution of sales by type of company, Dot Com and Multichannel. The Pure Player, however, continue to represent half the market, thanks to the performance Large operators such as eBay, Expedia, IBS.it, Venus, lastminute.com, Airline Network, Yoox . Is reduced by two percentage points but the weight of the Dot Com is in favor of the traditional commercial enterprises of the traditional manufacturers.
Source: TgFin
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